Logo Colours

The Ambient World logo must always be black or white when placed on products, unless specified otherwise in this guide.

Chose the most appropriate logo for the background so that the logo can be clearly seen. Consider the contrast between the background image and the logo.

Obscuring the logo

Do not obscure the logo with text unless stated elsewhere in this guide. Obscuring the logo is only acceptable on business cards, and is not acceptable on any other document.

Logo Size and Proportion

The minimum size of the logo is 15mm. The logo must always be used in the correct proportion, as shown in the picture on the right. Do not skew, rotate, warp or disfigure the Ambient World logo.

Ambient World logo colours

Rules on obscuring the Ambient World logo

Size and proportion of the Ambient World logo